This search often goes in multiple directions simultaneously, as represented in Aura’s use of lime and grapefruit to refresh and uplift the spirit, just as Benzoin is used to pull you back to a warming, earth-bound safety. In a linked way, the Sweet Grass extract in Aura perfume has been used in native American spiritual ceremonies, that exemplify this universal search. For example, Frankincense is symbolic of the universal human search for heightened spirituality and consciousness. The specific essential oils that were used in Aura’s recipe, include various essences, from fruits, flowers and plants, and represent equally various but deeply interconnected principles. ![]() In fact, when James looked back over his recipe cards that traced the months long development process, he realized that it was not until the fourteenth attempt that Aura was born.Īs for the actual development process, James relies on what is best described as a flow of olfactory intuition, which, after forty years in the business, has become a kind of scented second nature. Uncovering this Aura scent, however, was no easy process, as James went through multiple formulations before hitting on just the right combination and balance of scent notes. ![]() This foundational idea is also reflected in the scent notes that eventually came together to form the scent that surrounds you when you apply our Aura Perfume Oil. James has actively pursued this idea throughout his own life, with over forty years of meditation and yoga practice. When we asked James to share the inspiration behind the Aura scent, he began with an idea that is at the foundation of his life and work: to raise people’s consciousness about the basic interdependence between human beings, one to another, as well as between humans and other living things, the plants and animals that surround us. James is a co-founder of Frantsila, and is responsible for many things around our farm and factory, including for the creation of the Aura perfume scent. To begin to answer some of these questions, we thought we would ask our resident perfumer and all-around good nose, James Cormier. With the recent press recognition for our Aura Perfume Oil, as well as our work with the Apothecary Scent Lab, we have been getting an increasing number of questions about what our scent works mean generally, as well as questions about how we put together the Aura perfume scent specifically.
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